IDEAS & PERSPECTIVES
Latest Insights
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TikTok’s Ban Is Our Wake-Up Call to Do Better by Gen Alpha
The potential TikTok ban serves as a wake-up call for brands targeting Gen Alpha, emphasizing the need to diversify marketing strategies beyond a single platform to maintain engagement with this emerging demographic. Source: TikTok’s Ban Is Our Wake-Up Call…
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Win with new customer experience tools and strategies: 2025 predictions
In 2025, seamless, flexible experiences remain key as marketers diversify across digital and physical touchpoints. Accessibility standards will tighten, AI will enhance personalization, and loyalty programs will expand to attract and retain customers. Source: Customer experience tools and strategies:…
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Google tightens ad policies to align with Search spam rules
Google’s updated “Abusing the ad network” policy now disapproves ads linking to sites penalized for search spam violations. This underscores the importance of search compliance for PPC success, impacting both organic and paid traffic. Source: Google tightens ad policies…
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How US Brands Can Keep Up With the Live Commerce Gold Rush
Live shopping is transforming ecommerce, with 45% of U.S. consumers engaging in live events and 61% using social video channels. Platforms like TikTok Shop blend entertainment with commerce, driving growth through personalization, gamification, and influencer trust. Source: How US…
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Marketers Believe AI Will Eliminate Jobs — Just Not Theirs
A plurality also disapprove of how much brands are using the tech in their creative, according to a poll of ADWEEK readers. Source: Marketers Believe AI Will Eliminate Jobs — Just Not Theirs
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The differences between the US and Korea influencers
The report analyzes the diverse influencer marketing strategies in Korea and the U.S., highlighting cultural differences, platform preferences, communication styles, cost disparities, and the importance of collaboration in each market.
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Silent Digital Campaigns: Marketing Without Words
Silent digital campaigns utilize visual storytelling and interactive elements, enhancing audience engagement and emotional responses. This innovative approach transcends language barriers, making marketing more memorable and effective.
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Exclusive: Startup ProRata.ai Launches AI Search Engine to Pay Content Creators
ProRata has inked deals with 400 major media companies, including BuzzFeed, Recurrent Ventures, and Arena Group Source: Exclusive: Startup ProRata.ai Launches AI Search Engine to Pay Content Creators
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The Role of AI in Influencer Marketing
Introduction Artificial intelligence (AI) is the future of technology, significantly impacting every field. From having been adopted by a few industries back in 2017 to now having a significant impact on almost all industries, Artificial Intelligence (AI) has taken over…