IDEAS & PERSPECTIVES
Latest Insights
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How Gap Is Using Influencer Strategy to Make a Comeback
Gap Inc. is making a comeback, driven by smart brand partnerships and influencer strategies. Key collaborations, like Gap x DÔEN, have increased brand awareness and engagement. By aligning with influencers and cultural moments, Gap saw a 45% rise in activated…
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Instagram Updates for 2025: What Marketers Need to Know : Social Media Examiner
Instagram’s 2025 updates provide marketers with exciting tools to enhance engagement. Key features include public comments on Stories, the Reveal sticker, extended carousel posts, multiple audio tracks for Reels, and the integration of Meta AI. These updates offer new…
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Dating App Challengers: The New Suitors Courting Gen Z
Source: Dating App Challengers: The New Suitors Courting Gen Z
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7 Ways YouTube Can Transform Your Brand’s Digital Presence – Convince & Convert
Marketing today is challenging across all business types. While developing new strategies and exploring emerging platforms, many overlook YouTube’s potential. With over two billion active monthly users, it’s more than just a video hosting site; it’s a dynamic search engine…
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CEOs and Founders are Missing Out on High Returns – Influencer Marketing
A case of influencer marketing investment having 5 times ROI
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Overcoming Regulatory Hurdles: A Guide for Asian Cosmetic Brands Entering Developed Markets
Introduction While the global cosmetics market expands, many Asian beauty brands are considering opportunities outside their regions. The attraction of advanced developed markets like North America, Europe, and Australia is hard to resist as they have high purchasing power, a…
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Ad engagement improves when kids and parents watch together | MarTech
Over 90% of parents find brands advertising alongside children’s and family content more trustworthy. Additionally, 96% of parents engage with their children about these ads, highlighting the impact of family co-viewing on ad engagement. Source: Ad engagement improves when kids…
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3 Things To Consider Before Entering the Political Chat
Marketers should be clear on their brand’s stance on issues, cautious with humor during election season, and prepared to stay quiet when necessary to avoid getting lost in the noise of political news and viral moments. Source: 3 Things To…
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Generic to Genius: Crafting AI Prompts for Optimal Results : Social Media Examiner
By defining the AI’s role, you’re narrowing its vast knowledge base to a specific area of expertise. Providing contextual details further enhances the accuracy of responses. Finally, focus on asking specific questions and request clarifying questions for optimal results. Source:…